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A company does not survive a century without reinventing itself. And it is reinventing itself that Fototica is on the verge of turning 100 years. Now part of the group Grandvision, the company from São Paulo that was once a reference in photographic material, focuses now on the optical part. This film shows the ease of getting your glasses in 4 steps.
Directing this movie was a very rewarding experience. Even the short deadline did not take away the pleasure that was
the animation. Positive feedbacks have proven it.
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