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I’ve always liked animating logos. It’s as if we put an extra layer of identity on top of a brand. And the responsibility of animating the face of the company and what represents it. With CLAN VFX logo the weight was even greater, as it was a finishing company with a graphically impeccable logo. With an unfamiliar freedom, I was able to deliver a fluid and dynamic vision that maintained the outstanding features present in this logo.
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